Tuesday 15 May 2012

MARKETING APTITUDE AND COMPUTER KNOWLEDGE

1. Marketing Persons need __

(a) 
Innovative Skills
(b)
Laborious attitude
(c) 
Fighting Nature Quality
(d) 
Imitating others

2. A "Prospect" means__

(a) 
A rude person
(b) 
A polite person
(c) 
A likely buyer
(d) 
A team leader

3. What is Rupee depreciation?

(a) 
Rupee depreciation means that rupee has become less valu­able with respect to dolllar
(b) 
Rupee depreciation means dollar has become less valuable than rupee
(c) 
Rupee depreciation means a situation when value of rupee is same as euro
(d) 
Rupee depreciation happens when the combined value of dollar and euro is more than rupee

4. "SIP" in mutual fund business means ___

(a) 
Salaried Individuals and plans
(b)
Systemized Insurance Plans
(c) 
Systemised MF Plans
(d) 
Systematic Investment Plans

5. Indirect tax does not include _

(a) 
Customs
(b) 
Central Excise 
(c) 
Sales Tax
(d) 
Service Tax

6. Service Marketing is same as ___

(a) 
Internet Marketing
(b) 
Telemarketing
(c)
Internal Marketing
(d)
Relationship Marketing

7. What is the current repo rate fixed by the RBI?

(a) 
8.5%
(b) 
8%
(c) 
7.5%
(d) 
7%

8. CRISIL is a _

(a) 
Credit rating agency
(b) 
Employment exchange watchdog
(c) 
Infrastructure sector guide
(d) 
Market regulator

9. "Push" Marketing style requires ___

A. 
Proper Planning
B. 
Good pushing strength
C. 
Team work
D.
Aggressive marketing

10. A "Call" means

A. 
To call out someone
B. A sales person visiting a likely buyer
C. A profession
D. A new product

11. Incentives are paid to sales persons ___

(a) 
For missing the targets
(b) 
For identifying leads
(c) 
For surpassing the targets
(d) 
For designing products

12. IN which list does Economic Planning belong to

(a) 
Union list
(b) 
State list
(c) 
Concurrent list
(d) 
Not any specified list

13. _ forms a part of the Interest Rate Policy

(a) 
Fiscal Policy
(b) 
Industrial Policy
(c) 
Monetary Policy
(d) 
None of these

14. Marketing Segmentation means ___

(a) 
Territory Allocation
(b) 
Market Space
(c) 
Market Place
(d) 
Dividing the target group as per their needs

15. Online Marketing is useful for ___

(a) 
Sending e-mails
(b) 
Increased production
(c) 
Selling Old Products
(d) 
Increased Job opportunities

16. 'Customisation' means __

(a) 
Tailor-made products for each customer
(b) 
Customers selling goods
(c) 
Tailor-made products for each staff
(d) 
A selling process
(e) 
None of these

17. A Marketing Survey is required for __

(a) 
deciding marketing strategies
(b) 
deciding Product strategies
(c) 
deciding pricing strategies
(d) 
All of these
(e) 
None of these

18. Cross-selling means __

(a) 
Selling with a cross face
(b) 
Cross country marketing
(c) 
Selling other products to existing customers
(d) 
Selling to friends

19. ASBA accounts are a type of ___

(a) 
Loan accounts
(b) 
Credit card facilities
(c) 
Savings accounts
(d) 
Export-Import remittances

20. 13th Finance Commission has been constituted under the Chairmanship of—

(a) 
Y. S. P. Thorat
(b) 
Vijai L. Kelkar
(c) 
T. S. Vijayan
(d) 
Laxmi Narayan

21. SEBI is a—

(a) 
Statutory body
(b) 
Advisory body
(c) 
Constitutional body
(d) 
Non-statutory body

22. Pradhanmantri Bharat Jodo Pariyojna is related to—

(a) 
Communication
(b) 
Social Integration
(c) 
Linking of Rivers
(d) 
Development of Highways

23. A DSA means ___

(a) 
Detective Service Agency
(b) 
Direct Selling Agent
(c) 
Direct Supplying Agent
(d) 
Distribution & Sales Agency

24. NABARD was established on the recommendation of—

(a) 
Public Account Committee
(b) 
Shivaraman Committee
(c) 
Narsimham Committee
(d) 
None of these

25. Which company is providing mobile service with name ‘Cell one’ to the consumers ?

(a) 
MTNL
(b) 
BSNL
(c) 
Reliance Infocom
(d) 
Bharti Tele

26. VAT is imposed—

(a) 
Directly on consumer
(b) 
On final stage of production
(c) 
On first stage of production
(d) 
On all stages between production and final sale

27. Which of these do not grant any tax rebate ?

(a) 
National Saving Certificate
(b) 
Indira Vikas Patra
(c) 
National Saving Scheme
(d) 
Public Providend Fund

28. Offsite marketing means ?

A. 
Marketing inside the branch
B. Marketing in the production department
C. Sales Persons
D. Marketing functions outside the branch

29. Which bank in India performs duties of Central Bank ?

(a) 
Central Bank of India
(b) 
State Bank of India
(c) 
Reserve Bank of India
(d) 
Above (A) and (B)

30. Mixed Economy means—

(a) 
Co-existence of small and large industries
(b) 
Promoting both Agriculture and Industries in the economy
(c) 
Co-existence of public and private sectors
(d) 
Co-existence of rich and poor

31. ‘Smart Money’ is a term used for—

(a) 
Internet Banking
(b) 
Credit Card
(c) 
Cash with Bank
(d) 
Cash with Public

32. CAD stands for ?

(a) 
Computer Aided Design
(b) 
Computer Arithmetic Design
(c)
Computer Analogue Design
(d) 
Computer Architecture Development 
(e) 
None of the above

33. Storage device found inside the computer.

(a) 
CD-ROM
(b) 
Zip Disk
(c) 
Super Disk 
(d) 
Hard Disk
(e) 
None of the above

34. Which of these keys is not on the number keypad?

(a) 
Ctrl
(b) 
Del
(c) 
Enter 
(d) 
NumLock
(e) 
None of the above

35. The computer monitor is which type of device?

(a) 
Input
(b) 
Output
(c) 
Processing 
(d) 
Software
(e) 
None of the above

36. RAM is _____and _______

(a) 
volatile, temporary
(b) 
nonvolatile, permanent 
(c) 
nonvolatile, temporary
(d) 
volatile, permanent 
(e) 
None of the above

37. What menu is selected to cut, copy, and paste?

(a) 
File
(b) 
Edit
(c) 
Too Is 
(d) 
Table
(e) 
None of the above

38. WiFi is the abbreviation for ?

(a) 
Wireless Identity For Internet
(b) 
World wide Internet for Fast Information 
(c) 
World wide Imaging For Intelligence
(d) 
Wireless Fidelity 
(e)
 None of the above

39. Secondary storage

(a) 
does not require constant power 
(b) 
does not use magnetic media 
(c) 
consists of four main types of devices 
(d) 
does not store information for later retrieval 
(e) 
None of the above

40. A saved document is referred to as a ____

(a) 
file
(b) 
word
(c) 
folder
(d) 
project
(e) 
None of the above

41. What is the term for how words will appear on a page?

(a) 
text formatting 
(b) 
Character formatting 
(c) 
Point size 
(d) 
Typeface 
(e) 
None of these

42. The process of a computer receiving information from a server on the Internet is known as

(a) 
pulling
(b) 
pushing 
(c) 
downloading
(d) 
transferring 
(e) 
None of these

43. When sending an e-mail the ........ line describes the contents of the message.

(a) 
subject
(b) 
to 
(c) 
contents
(d) 
cc 
(e) 
None of these

44. The software that allows users to surf the Internet is called alan

(a) 
Search engine 
(b) 
Internet Service Provider (ISP) 
(c) 
Multimedia application 
(d) 
Browser 
(e) 
None of these

45. Windows are especially helpful for ____

(a) 
Search and replace operations
(b) 
Cut and Paste operations
(c)
 moving text between files
(d)
 both (b) and (c)
(e) 
None of these 

46. The first page of a Web site is called as_____

(a) 
Home page
(b) 
Index 
(c) 
Java Script
(d) 
Bookmark 
(e) 
None of these

47. A _____ contains buttons and menus that provide quick access to commonly used commands.

(a) 
menu bar
(b) 
toolbar
(c) 
window 
(d) 
action bar
(e) 
None of these

48. Ctrl, shift and alt are called __ keys.

(a) 
8
(b) 
16
(c) 
32
(d) 
64
(e) 
None of these 

49. EBCDIC can code up to how many different characters ?

(a) 
Control unit
(b) 
Central Processing Unit 
(c) 
Input device
(d) 
Output device 
(e) 
None of these

50. An example of a telecommunications device is a __

(a)
 keyboard
(b)
 mouse
(c) 
printer 
(d) 
modem
(e) 
None of these

51. Which item is called the "heart" of word processing system ?

(a) 
Data File
(b) 
Input Device
(c) 
Software
(d) 
Floppy Disk Drive
(e) 
None of these

52. Which of the following is not an output device?

(a) 
Plotter
(b) 
Printer
(c) 
Monitor 
(d) 
Touch Screen
(e) 
None of these

53. Every component of your computer is either ___

(a) 
software or CPUIRAM 
(b) 
input devices or output devices 
(c) 
application software or, system software 
(d) 
hardware or software
(e)
 None of these

54. What is an E-mail attachment?

(a) 
A receipt sent by the recipient 
(b) 
A separate document from another program sent along with an E-mail message 
(c) 
A malicious parasite that feeds off your messages and destroys the contents 
(d) 
A list of CC or BCC recipients 
(e) 
None of these

55. What is correcting errors in a program called?'

(a) 
Interpreting
(b) 
Translating 
(c) 
Debugging
(d) 
Compiling 
(e) 
None of these

56. Which gate is known as universal gate ?

(a) 
NOT gate
(b) 
AND gate
(c)
 NAND gate
(D) 
XOR gate
(E) 
None of these

57. 'DOS' floppy disk does not have—

(a) 
A Boot Record
(b) 
A File Allocation Table
(c)
 A Root Directory
(d) 
Virtual Memory
(e) 
BIOS

58. The word FIP stands for—

(a) 
File Translate Protocol
(b) 
File Transit Protocol
(c) 
File Typing Protocol
(d) 
File Transfer Protocol
(e) 
None of these

59. EBCDIC stands for ___

(a) 
Extended Binary Coded Decimal Interchange Code
(b) 
Extended Bit Code Decimal Interchange Code
(c) 
Extended Bit Case Decimal Interchange Code
(d) 
Extended Binary Case Decimal Interchange Code
(e) 
None of these

60. …………….are used to identify a user who returns to a Website.

(a) 
Cookies
(b) 
Plug-ins
(c) 
Scripts
(d) 
ASPs
(e) 
None of these

61. A(n) ____ is text that is printed at the bottom of the page.

(a) 
Header
(b)
 Endnote
(c) 
Footnote
(d) 
Footer
(e) 
None of these

62. In the  the portion lebelled http is the—

(a) 
host
(b) 
domain name
(c) 
protocol
(d)
 top-level domain
(e) 
None of these

63.The number of pixels displayed on a screen is known as the screen—

(a) 
resolution
(b) 
colour depth
(c) 
refresh rate
(d) 
viewing size
(e) 
None of these

64. Word processing, spreadsheet, and photo-editing are example of—

(a) 
application software
(b) 
system software
(c) 
operating system software
(d) 
platform software
(e) 
None of these

65. A————is approximately a million bytes.

(a) 
gigabyte
(b) 
kilobyte
(c) 
megabyte
(d) 
terabyte
(e) 
None of these

66. A computer cannot 'boot' if it does not have the

(a) 
Compiler
(b) 
Loader
(c) 
Operating System
(d) 
Assembler
(e) 
None of these

67. To view information on the web you must have a

(a) 
cable modem
(b) 
web browser
(c) 
Domain Name Server 
(d) 
hypertext viewer
(e) 
None of these

68. What type of computer could be found in a digital watch?

(a) 
Mainframe computer
(b) 
Super computer
(c) 
Embedded computer
(d)
 Notebook computer
(e) 
None of these

69. The arrow keys can be used to

(a) 
delete text
(b) 
move the cursor in the text that has already been entered
(c) 
save the document
(d) 
move the cursor while deleting text
(e) 
None of these

70. Full Adder has ____

(a) 
4 inputs
(b) 
8 inputs
(c)
 10 inputs
(d) 
3 inputs
(e) 
Non of these

71. The ____ directory is mandatory for every disk

(a) 
Root
(b)
 Base
(c) 
Sub
(d) 
Casde
(e) 
None of these

72. A __ is a microprocessor-based computing device.

(a) 
personal computer
(b) 
mainframe
(c) 
workstation
(d) 
server
(e) 
None of these 

73. Text and graphics that have been cut or copied are stored in an area called ____

(a) 
Paste board
(b) 
Copy board
(c) 
Clip board
(d) 
Cutting board
(e) 
None of these 

74. Who invented the modem ?

(a) 
Wang Laboratories Ltd.
(b) 
AT&T Information Systems
(c) 
Apple Computers Inc
(d) 
Digital Equipment Corp.
(e)
 None of these

75. What is the term for how words will appear on a page?

(a) 
text formatting
(b) 
Character formatting 
(c) 
Point size 
(d) 
Typeface 
(e)
 None of these 

76. The process of a computer receiving information from a server on the Internet is known as

(a) 
pulling
(b) 
pushing 
(c) 
downloading
(d) 
transferring 
(e) 
None of these 

77. When sending an e-mail, the ........ line describes the contents of the message.

(a)
 subject
(b) 
to 
(c) 
contents
(d) 
cc 
(e) 
None of these 

78. Ethernet uses ___

(a) 
Bus Topology
(b) 
Ring Topology
(c) 
Star Topology
(d) 
Tree Topology 
(e) 
None of these 

79. An internet address is ___ bits in length

(a)
 4
(b)
 8
(c) 
16
(d) 
32
(e)
 None of these 

80. The first page of a Web site is called the

(a) 
Home page
(b)
 Index 
(c) 
Java Script
(d) 
Bookmark 
(e) 
None of these

81. A contains buttons and menus that provide quick access to commonly used commands.

(a) 
menu bar
(b) 
toolbar
(c)
 window 
(d) 
action bar
(e) 
None of these

82. Ctrl, shift and alt are called __ keys.

(a) 
adjustment
(b)
 function
(c) 
modifier 
(d) 
alphanumeric
(e) 
None of these 

83. Which ofthe following menu types is also called a drop-down menu?

(a)
 fly-but
(b) 
cascading
(c) 
pop-up 
(d) 
pull-down
(e) 
None of these 

84. One nibble is equal to ____

(a) 
4 bits
(b) 
8 bits
(c) 
12 bits 
(d) 
16 bits
(e) 
None of these

85. Memory unit is one part of __ .

(a) 
Control unit
(b) 
Central Processing Unit 
(c) 
Input device
(d) 
Output device 
(e)
 None of these

86. An example of a telecommunications device is a

(a) 
keyboard
(b) 
mouse
(c)
 printer 
(d) 
modem
(e) 
None of these

87. Unicode is a _____

(a) 
8-bit code
(b)
 10-bit code
(c) 
12-bit code
(d) 
16-bit code
(e) 
None of these

88. Which of the following is not an.output device?

(a) 
Plotter
(b) 
Printer
(c) 
Monitor 
(d) 
Touch Screen
(e) 
None of these

89. Every component of your computer is either

(a) 
software or CPUIRAM 
(b) 
input devices or output devices 
(c) 
application software or, system software 
(d)
 hardware or software
(e) 
None of these 

90. What is an E-mail attachment?

(a) 
A receipt sent by the recipient 
(b) 
A separate document from another program sent along with an E-mail message 
(c)
 A malicious parasite that feeds off your messages and destroys the contents 
(d) 
A list of CC or BCC recipients 
(e) 
None of these

91. What is correcting errors in a program called?'

(a) 
Interpreting
(b) 
Translating 
(c) 
Debugging
(d) 
Compiling
(e) 
None of these

92. CBCT stands for ?

(a) 
Customer Bank Credit Terminal
(b) 
Commercial Banking Credit Terminal 
(c) 
Customer Bank Communication Terminal
(d) 
Commercial Bank Communication Terminal 
(e) 
None of these

93. URL stands for ?

(a) 
Universal Research List
(b) 
Universal Resource List
(c) 
Uniform Resource Locator
(d) 
Uniform Research Locator
(e) 
None of these

94. The word FIP stands for—

(a) 
File Translate Protocol
(b) 
File Transit Protocol
(c) 
File Typing Protocol
(d) 
File Transfer Protocol
(e) 
None of these

95. An SQL command should be terminated with a ___

(a)  
:
(b)  
;
(c)
  -
(d)  
?
(e)
 None of these

96. …………….are used to identify a user who returns to a Website.

(a) 
Cookies
(b) 
Plug-ins
(c) 
Scripts
(d)
 ASPs
(e) 
None of these

97. A proxy server is used for the which of the following?

(a) 
To provide security against unauthorized users
(b)
 To process client requests for web pages
(c) 
To process client requests for database access
(d) 
To provide TCP/IP
(e) 
None of these

98. In the  the portion lebelled http is the—

(a) 
host
(b) 
domain name
(c) 
protocol
(d) 
top-level domain
(e) 
None of these

99. Which of the following is block device ?

(a) 
Mouse
(b) 
Printer 
(c) 
Terminals
(d) 
Disk
(e) 
None of these

100. DTP is the acronym for ___

(a) Digital Task Processor
(b) Desk Top Publishing
(c) Down Top Programming
(d) Date To Print
(e) None of these

ANSWERS
1.(a)26.(d)51.(c)76.(c)
2.(c)27.(b)52.(e)77.(a)
3.(a)28.(d)53.(d)78.(a)
4.(d)29.(c)54.(b)79.(d)
5.(c)30.(c)55.(c)80.(a)
6.(d)31.(b)56.(c)81.(b)
7.(b)32.(a)57.(d)82.(b)
8.(a)33.(d)58.(a)83.(c)
9.(d)34.(a)59.(a)84.(a)
10.(b)35.(b)60.(a)85.(b)
11.(c)36.(a)61.(d)86.(d)
12.(c)37.(b)62.(c)87.(d)
13.(c)38.(d)63.(a)88.(d)
14.(d)39.(a)64.(a)89.(d)
15.(c)40.(a)65.(c)90.(b)
16.(a)41.(a)66.(c)91.(c)
17.(d)42.(c)67.(b)92.(c)
18.(c)43.(a)68.(c)93.(c)
19.(c)44.(d)69.(b)94.(a)
20.(b)45.(b)70.(d)95.(b)
21.(a)46.(a)71.(a)96.(a)
22.(d)47.(b)72.(a)97.(a)
23.(b)48.(b)73.(c)98.(c)
24.(b)49.(e)74.(b)99.(d)
25.(b)50.(d)75.(a)100.(b)

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