MARKETING QUESTIONS FOR SBI CLERK

SBI MARKETING APTITUDE

1. A selling policy includes_____
    (A) Method Of distribution
    (B) Terms Of sale
    (C) Guarantee and service
    (D) All of the Above
    (E) None of these

2. A price reduction to buyers who buy in large volumes is called a(n)
    (A) Quantity Discount
    (B) Cash Discount
    (C) Seasonal Discount
    (D) Trade Discount
    (E) None of these

3. Customization means?       
     (A) Designing products to suit company
    (B) Designing products to suit individual customers
    (C) Designing strategies to suit both company and customers
    (D) All the above
    (E)None of these

4. What among the following is the feature of experienced goods?  
    (A) These are intangible
    (B) These cannot be packaged
    (C) These cannot be touched
    (D) These can be evaluated only after use
    (E) All the above

5. Price strategies become more mixed during the _____ stage of the productlife cycle.    
    (A) Growth
    (B) Maturity
    (C) Decline
     (D) Introduction
    (E) None of these

6. Consumer may be defined as one who buys____  
    (A) Goods
    (B) Services
    (C) Both (A) & (B)
    (D) Neither  (A) or (B) 
    (E) None of these

7. For ATM Card, PIN is provided by___      
    (A) Customer
    (B) Reserve Bank Of India
    (C) SEBI
    (D) Govt Of India
    (E) Respective Bank

8. Indirect Marketing means    
     (A) Marketing by non-sales persons
     (B) Market Survey
     (C) Market Research
     (D) Advertisements
    (E) None of these

9. Planning for Retirement Saving is a type of         
    (A) Banking Option
    (B) Stock Market Option
    (C) Branding
    (D) Financial Planning
    (E) Mutual Fund Benefit

10.A Partnership between a domestic firm and a foreign firm is known as :
    (A) A joint venture
    (B) An international partnership
    (C) A multinational enterprise
    (D) Licensing
    (E) Exporting

11.Which among the following is an example of Competition based pricing ?   
    (A) Firms Bidding for a particular project
    (B) 9 % mark up on cost ex factory
    (C) Higher price of a highly popular brand of shoe
    (D) All of the Above
    (E) None of these

12.In non profit oriented marketing_____        
    (A) Objectives are more complex
    (B) Objectives are less complex
    (C) Objectives are very simple
    (D) Objectives are not defined
    (E) None of these

13. Routinisation of Decision by the channels of distribution helps in which of the following ?   
    (A) Delivery of Goods 
    (B) Cost reduction
    (C) Pricing Decision    
    (D) Cost increase
    (E) Marketing

14.Which of the following helps best the better allocation of a firm's finite resources?     
    (A) Marketing Information System
    (B) Market segmentation
    (C) Marketing research
    (D)Marketing Mix
    (E)Promotion Mix

15.Marketing efforts are specifically aimed at    
    (A) Distributing “Something of Value” to buyers and sellers
    (B) Facilitating satisfying exchange
    (C) Developing new products for target markets
    (D) Understanding buyer’s behavior to meet buyer needs
    (E) Distributing products at the right price to store

16.Direct Marketing means    
     (A) Face-to-face marketing
     (B) Melas
     (C) Seminars
     (D) Indoor marketing
     (E) None of these

17.Marketing is best defined as :     
    (A) Matching a product with its market
    (B) Promoting and selling products
    (C) Facilitating satisfying exchange relationships
    (D) Distributing products at the right price to stores
    (E) None of these

18."Relationship" in marketing means
     (A) Relation between salesperson
     (B) Relation between buyer and seller
     (C) Relation between company and consumer
     (D) All of these
     (E) None of these

19.The term "Globalisation" means___  
     (A) Opening the economy for world trade 
     (B) Closing the economy
     (C) Both (A) & (B)
     (D) Neither  (A) or (B)
     (E) None of these

20.Which of the following is a durable good?
     (A) Refrigerator 
     (B) Biscuits
     (C) Soap
     (D) Salt
     (E) None of these

ANSWERS
1	2	3	4	5	6	7	8	9	10	11	12	13	14	15	16	17	18	19	20
D	A	B	E	A	C	E	D	D	A	A	A	B	B	B	A	C	C	A	A