SBI MARKETING APTITUDE QUESTIONS

SBI MARKETING APTITUDE QUESTIONS

1. Cross-selling covers_____ 
    (A) Identifying customer needs
    (B) Matching the products to customer needs
    (C) Convincing the customers of product benefits
    (D) Responding to questions and objections of customers
    (E) All of these

2. In a selling Process in today's world
    (A) Only standard products are sold
    (B) No customization required
    (C) The seller need not have product knowledge
    (D) The seller should aim at customer satisfaction
    (E) Only quantum of sales matters

3. Sales forecasting involves       
    (A) Sales Planning
    (B) Sales Pricing
    (C) Distribution Channels
    (D) Consumer Tastes
    (E)All Of these

4. Relationship selling means   
    (A) Preparing a list of relatives
    (B) Cross-selling
    (C) Selling to relatives
    (D) Selling to strangers
    (E) Telemarketing

5. Marketing and selling are     
    (A) Not required if profit is high
    (B) Not required if sales are high
    (C) Not required in monopolistic conditions
    (D) All Of the above
    (E) None of these

6. Consumer may be defined as one who buys____   
    (A) Goods
    (B) Services
    (C) Both (A) & (B)
    (D) Neither  (A) or (B) 
    (E) None of these

7. Short-term Planning focuses on  
    (A) Functional plans
    (B) Long term objectives
    (C) Specific goals
    (D) Both (A)&(C)
    (E) None Of these

8. Indirect Marketing means   
     (A) Marketing by non-sales persons
     (B) Market Survey
     (C) Market Research
     (D) Advertisements
    (E) None of these

9. A DSA helps in   
    (A) Boosting Direct Sales
    (B) Contacting customers on the Net
    (C) Indirect Marketing
    (D) Direct Telemarketing
    (E) None Of these

10.A Partnership between a domestic firm and a foreign firm is known as : 
    (A) A joint venture
    (B) An international partnership
    (C) A multinational enterprise
    (D) Licensing
    (E) Exporting

11.Product mix means
    (A) Distributing a mix of products
    (B) Collecting ideas to sell better
    (C) Satisfying the customers
    (D) Bundle Of products required by the customer
    (E) Various products designed by the company

12.Proper Marketing requires   
    (A) Planning
    (B) Sympathy
    (C) Knowledge Of products
    (D) Both (1)&(2)
    (E) Both (1)&(3)

13. Rural Marketing involves 
    (A) Selling to rural banks
    (B) Selling by rural banks
    (C) Selling to rural customers  
    (D) Arranging industrial exhibitions
    (E) All of the above

14.Customer Database is used by   
    (A) Individuals
    (B) Institutions
    (C) Builders
    (D)Marketing Experts
    (E)All of these

15.Consumer Day is celebrated on
    (A) 15th March
    (B) 16th March
    (C) 20th April
    (D) 20th March
    (E) None Of these

16.Market Research is needed for   
     (A) Deciding the market area
     (B) Deciding the right product to be sold
     (C) Making proper marketing decisions
     (D) Deciding right time to sell
     (E) All Of these

17.Marketing is best defined as :    
    (A) Matching a product with its market
    (B) Promoting and selling products
    (C) Facilitating satisfying exchange relationships
    (D) Distributing products at the right price to stores
    (E) None of these

18.Marketing Plan helps in
     (A) Better Lead generation
     (B) Better Systems
     (C) Better Results
     (D) Improved balance sheet
     (E) Better customer service

19.A Target Market is___  
     (A) Entire country 
     (B) Entire City
     (C) Entire Globe
     (D) That which consists of customers who need the identified product
     (E) All of these

20.The traditional marketing style involves
     (A) Telemarketing
     (B) Digital Marketing
     (C) Indirect Marketing
     (D) Direct Marketing
     (E) All of these

ANSWERS
1	2	3	4	5	6	7	8	9	10	11	12	13	14	15	16	17	18	19	20
B	D	E	B	C	C	D	D	A	A	E	E	C	D	A	E	C	C	D	D